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Ola Electric Unveils Ferrite EV Motors: A Rare-Earth-Free Revolution
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  • Jul 16, 2025
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Ola Electric Unveils Ferrite EV Motors: A Rare-Earth-Free Revolution

Ola Electric, India’s well-known electric vehicle manufacturer, has recently announced a big change in the way it makes motors for its electric scooters and future vehicles. The company has developed its own Ferrite Assisted Synchronous Reluctance Motor, which will replace the Interior Permanent Magnet (IPM) motors used until now.

This new motor is special because it doesn’t use rare earth materials, which are usually expensive, hard to mine, and controlled by a few countries (like China). Instead, Ola’s new motor uses ferrite magnets, which are cheaper and more widely available.

Why Move Away from IPM Motors?

Interior Permanent Magnet motors have been popular in electric vehicles because:

  • They deliver high torque and power density, meaning they’re strong and efficient for their size.
  • They have high efficiency, helping save battery energy and increase driving range.

But these motors have some downsides:

  • They rely on rare earth metals like neodymium and dysprosium. These materials are costly and have prices that often go up and down sharply.
  • Mining rare earths can harm the environment.
  • Most rare earth supply comes from a few countries, leading to geopolitical risks.
  • It is also corrosive in nature. To prevent this corrosion a special type of coating was required.

To solve these problems, many EV makers, including Ola, are looking for alternatives.

How the New Ferrite Assisted Synchronous Reluctance Motor Works

The new Ferrite Assisted Synchronous Reluctance Motor works differently:

It mainly produces torque through the reluctance principle, which is the natural tendency of magnetic fields to follow paths of least resistance.

Ferrite magnets are added to boost the magnetic field and improve performance. While ferrite magnets aren’t as strong as rare-earth magnets, clever motor design can still make them quite effective.

Because ferrite is common, cheap, and environmentally friendly, it offers a big advantage over rare earth materials.

Benefits of Ola’s New Motor

Here’s why Ola’s Ferrite Assisted Synchronous Reluctance Motor could be a smart move:

✅ Cost Savings

Ferrite magnets cost much less than rare-earth magnets. This could help make electric vehicles more affordable.

✅ Stable Supply

Ferrite materials are widely available around the world, so Ola won’t be as dependent on limited rare-earth supplies.

✅ Environmentally Friendly

Ferrite is safer to produce and doesn’t involve the same environmental damage as rare earth mining.

✅ High Efficiency

With good engineering, these motors can be very efficient, saving energy and helping vehicles go further on a single charge.

Challenges and Trade-Offs

Of course, there are also some challenges:

⚠️ Lower Power Density

Ferrite magnets are weaker than rare-earth magnets, so the motor might be a bit bigger or heavier for the same power.

⚠️ Torque Ripple

Reluctance motors can produce uneven torque, causing vibrations if not properly controlled. Engineers need to design the motor carefully to avoid this.

⚠️ Complex Design

Designing and manufacturing these motors can be more complicated than traditional motors, requiring precise engineering.

What This Means for Ola Electric

Ola’s decision to switch to ferrite-based motors shows they are thinking ahead about costs, sustainability, and supply chain independence. If they succeed, it could help lower prices for electric vehicles and make India more self-reliant in EV technology.

While there are some technical hurdles, many experts believe that the benefits outweigh the challenges, especially as motor designs keep improving.

Conclusion

Ola Electric’s new Ferrite Assisted Synchronous Reluctance Motor is a significant innovation. By removing rare earth materials, it helps lower costs, reduce environmental harm, and make India less dependent on global supply chains. While there may be some trade-offs in power and design complexity, it’s an exciting step forward in sustainable electric mobility.

Ola Electric Unveils Ferrite EV Motors: A Rare-Earth-Free Revolution

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